/* ==========================================================================
   BRANDING & CREATIVE — case study page (desktop bc-* / mobile bcm-*)
   Hidden route #/branding-creative. Black ⇄ white editorial rhythm.
   ========================================================================== */

/* Issue 232: clip horizontal overflow with `clip`, NOT `hidden`. `overflow-x:hidden`
   turns .bc-root into a scroll container, which captured the shared sticky desktop
   header (.d-header{position:sticky;top:0}) so it scrolled away with the page — the
   only desktop route with this bug. `overflow-x:clip` clips identically (no visual
   change, no horizontal scrollbar) but does NOT create a scroll container, so the
   header stays pinned to the viewport like every other desktop route. */
.bc-root{background:var(--ink-900);overflow-x:clip}
.bc-sec{position:relative;padding:128px 0}
/* Issue 259: reduce the vertical gap between the embedded flavour-architecture section and the
   PACKAGING & PRODUCT section by ~40% (128px -> 77px on each adjoining edge, gap 256px -> 154px).
   Still a clear, intentional separation; both sections' internal spacing is untouched. */
.bc-sec--pb-tight{padding-bottom:77px}
.bc-sec--pt-tight{padding-top:77px}
.bc-dark{background:var(--ink-900);color:#fff}
.bc-ink850{background:var(--ink-850);color:#fff}
.bc-white{background:#fff;color:var(--fg-on-light)}
.bc-paper{background:var(--paper-2);color:var(--fg-on-light)}
.bc-eyebrow-wrap{display:flex;align-items:center;gap:10px}
.bc-h{font-family:var(--font-display);font-weight:800;text-transform:uppercase;line-height:.92;
  letter-spacing:-0.01em;font-size:clamp(2.6rem,5vw,4.4rem);margin:0}
.bc-h--white{color:#fff}
.bc-lede{font-family:var(--font-sans);font-size:1.18rem;line-height:1.62;max-width:60ch;color:var(--fg-on-light-2)}
.bc-lede--ondark{color:var(--fg-on-dark-2)}
.bc-num{font-family:var(--font-mono);font-weight:600;letter-spacing:.18em;font-size:.78rem}

/* divider chip between chapters */
.bc-chapter-tag{display:inline-flex;align-items:center;gap:10px;font-family:var(--font-mono);
  font-size:.78rem;font-weight:600;letter-spacing:.16em;text-transform:uppercase}
.bc-chapter-tag .bc-ct-num{font-size:1rem;font-weight:700;letter-spacing:.04em}

/* ===================== HERO (dark) ===================== */
/* Fold-locked hero (one viewport minus the ticker) so the ticker sits flush on
   the fold; height-aware so the dense copy column never spills past it. */
.bc-hero{--bc-tick-h:71px;position:relative;background:var(--ink-900);overflow:hidden;height:calc(100vh - var(--bc-tick-h));height:calc(100dvh - var(--bc-tick-h));min-height:480px;
  margin-top:-100px;padding:clamp(96px,13vh,104px) 0 clamp(18px,3vh,36px);display:flex;align-items:center}
.bc-hero-glow{position:absolute;top:-14%;right:-8%;width:68%;height:124%;pointer-events:none;
  background:radial-gradient(circle at 60% 42%,rgba(255,0,94,.30),rgba(131,53,193,.16) 44%,transparent 70%);filter:blur(24px)}
.bc-hero-in{position:relative;z-index:3;display:grid;grid-template-columns:1.04fr .96fr;gap:54px;align-items:center;width:100%}
.bc-hero-eb{color:#fff;margin:0 0 28px;display:flex;align-items:center;gap:11px}
.bc-eb-dot{width:9px;height:9px;border-radius:50%;background:var(--pink-500);flex:none;animation:bcEbDot 2.4s ease-in-out infinite}
/* Issue 246D: status dot matches the shared treatment — 11px solid pink, vertically centred with the
   copy, with a controlled glow; mobile header only (desktop .bc-eb-dot is unchanged). */
.bcm-hero-eb .bc-eb-dot{width:11px;height:11px;margin-top:0;box-shadow:0 0 9px 1px rgba(255,0,94,.6)}
@keyframes bcEbDot{0%,100%{box-shadow:0 0 8px 1px rgba(255,0,94,.5)}50%{box-shadow:0 0 16px 4px rgba(255,0,94,.85)}}
.bc-hero-title{font-family:var(--font-display);font-weight:900;text-transform:uppercase;color:#fff;
  line-height:.82;letter-spacing:-0.02em;margin:0;font-size:clamp(2.6rem,min(8vw,10.4vh),7.4rem)}
.bc-hero-title span{display:block}
.bc-hero-title span:last-child{color:transparent;-webkit-text-stroke:1.5px rgba(255,255,255,.5)}
.bc-hero-statement{font-family:var(--font-sans);font-weight:600;font-size:clamp(1.5rem,2.05vw,2rem);
  line-height:1.1;color:#fff;margin:clamp(12px,2.4vh,30px) 0 0;letter-spacing:-0.015em}
.bc-hero-statement span{display:block}
.bc-hero-statement .l2{font-family:var(--font-accent);font-style:italic;font-weight:500;color:var(--pink-400);letter-spacing:0}
.bc-hero-copy{font-family:var(--font-sans);font-size:1.06rem;line-height:1.55;
  color:var(--fg-on-dark-2);max-width:46ch;margin:clamp(10px,1.8vh,20px) 0 0}
.bc-hero-card{margin:clamp(14px,2.4vh,32px) 0 0;display:grid;grid-template-columns:1fr;max-width:560px}
.bc-hero-card-row{display:grid;grid-template-columns:132px 1fr;gap:22px;align-items:baseline;
  padding:clamp(7px,1.2vh,12px) 2px;border-top:1px solid var(--ink-600)}
.bc-hero-card-row:last-child{border-bottom:1px solid var(--ink-600)}
.bc-hero-card-k{font-family:var(--font-mono);font-size:10px;font-weight:600;letter-spacing:.16em;
  text-transform:uppercase;color:var(--fg-on-dark-3)}
.bc-hero-card-v{font-family:var(--font-sans);font-size:.95rem;font-weight:500;line-height:1.4;color:#fff}
.bc-hero-cta{display:flex;flex-wrap:wrap;gap:14px;margin-top:clamp(14px,2.6vh,34px)}
/* The branding hero is the densest (title + statement + copy + 4-row card + CTA).
   On shorter desktops compress its rhythm further so it clears the fold. */
@media (max-height:800px){
  .bc-hero-title{font-size:clamp(2.3rem,min(8vw,9.2vh),5.4rem)}
  .bc-hero-statement{font-size:clamp(1.3rem,1.8vw,1.7rem);margin-top:clamp(8px,1.6vh,22px)}
  .bc-hero-copy{margin-top:clamp(6px,1.3vh,16px);line-height:1.45}
  .bc-hero-card{margin-top:clamp(8px,1.6vh,22px)}
  .bc-hero-card-row{padding:clamp(4px,.8vh,10px) 2px}
  .bc-hero-cta{margin-top:clamp(8px,1.8vh,24px)}
}
/* Extreme-short desktop: compress the densest hero hard so it clears the fold. */
@media (max-height:640px){
  .bc-hero{padding-top:90px}
  .bc-hero-eb{margin-bottom:10px}
  .bc-hero-title{font-size:clamp(2rem,min(8vw,7.4vh),4rem)}
  .bc-hero-statement{font-size:1.18rem;margin-top:7px}
  .bc-hero-copy{margin-top:6px;font-size:.98rem;line-height:1.4}
  .bc-hero-card{margin-top:7px}
  .bc-hero-card-row{padding:3px 2px}
  .bc-hero-cta{margin-top:8px}
}

/* hero artwork — the exact case-study card: rounded frame + badge, image crossfades inside */
.bc-hero-art{position:relative;display:flex;align-items:center;justify-content:center}
.bc-hero-art-glow{position:absolute;inset:2% -2%;pointer-events:none;
  background:radial-gradient(circle at 52% 46%,rgba(255,0,94,.22),rgba(131,53,193,.13) 50%,transparent 66%);filter:blur(30px)}
.bc-hero-imgcard{position:relative;width:100%;max-width:600px;aspect-ratio:3/4;
  max-height:calc(100vh - 250px);border-radius:22px;overflow:hidden;
  box-shadow:0 50px 100px -30px rgba(0,0,0,.85)}
.bc-hero-shot{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transition:opacity 1s var(--ease)}
.bc-hero-shot.is-on{opacity:1}
.bc-hero-badge{position:absolute;left:16px;bottom:16px;z-index:2;display:inline-flex;align-items:center;gap:9px;
  padding:11px 16px;border-radius:var(--r-pill);background:rgba(10,11,13,.66);backdrop-filter:blur(8px);
  font-family:var(--font-mono);font-size:11px;font-weight:600;letter-spacing:.07em;text-transform:uppercase;color:#fff}
.bc-hero-badge i{width:7px;height:7px;border-radius:50%;background:#16d97f;box-shadow:0 0 9px 1px rgba(22,217,127,.8);animation:bcDotPulse 1.8s ease-in-out infinite}
@keyframes bcFloatD{0%,100%{transform:translateY(0)}50%{transform:translateY(-12px)}}
@keyframes bcDotPulse{0%,100%{opacity:1}50%{opacity:.4}}

/* ===================== TICKER ===================== */
.bc-tick{background:var(--ink-850);border-top:1px solid rgba(255,255,255,.06);
  border-bottom:1px solid rgba(255,255,255,.06);overflow:hidden;padding:20px 0;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent);
  mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent)}
.bc-tick-track{display:inline-flex;align-items:center;gap:0;white-space:nowrap;
  animation:bcTick 46s linear infinite;will-change:transform}
.bc-tick-item{font-family:var(--font-display);font-weight:700;text-transform:uppercase;
  font-size:1.5rem;letter-spacing:.02em;color:rgba(255,255,255,.62);padding:0 30px;display:inline-flex;align-items:center;gap:30px}
.bc-tick-item i{width:6px;height:6px;border-radius:50%;background:var(--craft-500);display:inline-block}
@keyframes bcTick{0%{transform:translateX(0)}100%{transform:translateX(-50%)}}

/* ===================== BRAND SYSTEM ECOSYSTEM (white) ===================== */
.bc-sys-head{max-width:780px}
.bc-sys-grid{position:relative;margin-top:64px;display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.bc-sys-node{position:relative;height:100%;background:#fff;border:1px solid var(--line-100);
  border-radius:var(--r-md);padding:34px 30px;overflow:hidden;box-shadow:var(--shadow-sm);
  transition:transform .4s var(--ease),border-color .4s var(--ease),box-shadow .4s var(--ease)}
.bc-sys-node::after{content:"";position:absolute;left:0;right:0;bottom:0;height:3px;
  background:var(--acc);transform:scaleX(0);transform-origin:left;transition:transform .4s var(--ease)}
.bc-sys-node:hover{transform:translateY(-6px);border-color:color-mix(in srgb,var(--acc) 42%,transparent);box-shadow:var(--shadow-md)}
.bc-sys-node:hover::after{transform:scaleX(1)}
.bc-sys-node-top{display:flex;align-items:center;justify-content:space-between;margin-bottom:22px}
.bc-sys-ic{display:inline-flex;align-items:center;justify-content:center;width:54px;height:54px;
  border-radius:13px;background:color-mix(in srgb,var(--acc) 10%,var(--paper-2));
  transition:background .4s var(--ease),box-shadow .4s var(--ease)}
.bc-sys-node:hover .bc-sys-ic{background:color-mix(in srgb,var(--acc) 14%,#fff);
  box-shadow:0 0 0 1px color-mix(in srgb,var(--acc) 28%,transparent)}
.bc-sys-step{font-family:var(--font-mono);font-size:.78rem;font-weight:600;letter-spacing:.14em;color:var(--fg-on-light-3)}
.bc-sys-t{font-family:var(--font-sans);font-weight:600;font-size:1.22rem;color:var(--fg-on-light);margin:0 0 11px;line-height:1.2}
.bc-sys-d{font-family:var(--font-sans);font-size:.98rem;line-height:1.6;color:var(--fg-on-light-2);margin:0}

/* ===================== VITAMINTEA OPENER (black) ===================== */
.bc-vt-opener{overflow:hidden}
.bc-vt-opener-glow{position:absolute;inset:0;pointer-events:none;
  background:radial-gradient(48% 60% at 82% 26%,rgba(63,208,201,.16),transparent 70%),
  radial-gradient(50% 60% at 8% 92%,rgba(255,46,138,.10),transparent 70%)}
.bcm-root .bc-vt-opener-glow{
  background:radial-gradient(42% 18% at 50% 27%,rgba(63,208,201,.26),transparent 72%)}
.bc-vt-opener-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:60px;align-items:center}
.bc-vt-opener .bc-vt-logo-light{height:56px;width:auto;display:block;margin:22px 0 0}
.bc-vt-biglogo{width:100%;max-width:430px;height:auto;display:block;margin:24px 0 0}
.bcm-biglogo{width:100%;max-width:17.5rem;height:auto;display:block;margin:1rem 0 0}
.bcm-vt-opener-head{display:flex;flex-direction:column;align-items:center;text-align:center;margin-bottom:0.25rem}
.bcm-vt-opener-head .bcm-eyebrow{font-size:.92rem;letter-spacing:.16em;margin:0 0 2rem}
.bc-vt-opener .bcm-chapter-num{color:#3FA9F5;font-size:1.05em}
.bcm-vt-opener-head .bcm-biglogo{max-width:18.5625rem;margin:0 auto}
.bc-vt-opener-drops{display:flex;gap:22px;margin:30px 0 22px}
.bc-vt-opener-drops img{height:92px;width:auto;filter:drop-shadow(0 18px 34px rgba(0,0,0,.5));animation:bcFloatD 6s var(--ease) infinite}
.bc-vt-opener-drops img:nth-child(2){animation-delay:.4s}
.bc-vt-opener-drops img:nth-child(3){animation-delay:.8s}
.bc-vt-opener-drops img:nth-child(4){animation-delay:1.2s}

/* ===================== CHAPTER HEADER (shared) ===================== */
.bc-chapter{display:flex;flex-direction:column;gap:18px;max-width:780px}
.bc-chapter-h{font-family:var(--font-display);font-weight:800;text-transform:uppercase;
  line-height:.9;letter-spacing:-0.01em;font-size:clamp(3rem,6vw,5.6rem);margin:0}
.bc-statement{font-family:var(--font-accent);font-style:italic;font-weight:500;
  font-size:clamp(1.5rem,2.6vw,2.4rem);line-height:1.12}

/* ===================== VITAMINTEA (white) ===================== */
.bc-vt-intro{display:grid;grid-template-columns:1.1fr .9fr;gap:60px;align-items:end}
.bc-vt-logo-dark{height:64px;width:auto;margin-bottom:24px}
.bc-vt-statement{color:var(--craft-500)}
.bc-vt-right{align-self:center}
.bc-vt-right-card{background:var(--ink-900);border-radius:var(--r-lg);padding:44px 40px;position:relative;overflow:hidden}
.bc-vt-right-glow{position:absolute;inset:0;background:radial-gradient(70% 60% at 50% 0%,rgba(34,198,201,.18),transparent 70%)}
.bc-vt-logo-light{height:46px;width:auto;position:relative}
.bc-vt-right-copy{position:relative;color:var(--fg-on-dark-2);font-size:1rem;line-height:1.6;margin:20px 0 0}

/* flavour architecture */
.bc-flav{margin-top:18px}
.bc-flav-head{max-width:640px;margin-bottom:48px}
.bc-flav-stage{display:grid;grid-template-columns:1fr 1.05fr;gap:56px;align-items:center;
  padding:24px 0;position:relative;background:none;border:0;box-shadow:none}
.bc-flav-visual{position:relative;display:flex;align-items:center;justify-content:center;height:560px}
.bc-flav-glow{position:absolute;width:54%;aspect-ratio:1;border-radius:50%;pointer-events:none;
  background:radial-gradient(circle,color-mix(in srgb,var(--g) 16%,transparent),transparent 70%);
  filter:blur(8px);transition:background .6s var(--ease)}
.bc-flav-symbol{position:absolute;height:380px;width:auto;object-fit:contain;filter:none;
  transition:opacity .6s var(--ease),transform .6s var(--ease)}
.bc-flav-symbol.is-hidden{opacity:0;transform:scale(.9)}
.bc-flav-box{position:absolute;height:560px;width:auto;object-fit:contain;opacity:0;transform:scale(.95);filter:none;
  transition:opacity .6s var(--ease),transform .6s var(--ease)}
.bc-flav-box.is-shown{opacity:1;transform:none}
.bc-flav-info{}
.bc-flav-index{font-family:var(--font-mono);font-size:.78rem;font-weight:600;letter-spacing:.16em;
  text-transform:uppercase;color:var(--fg-on-light-3)}
.bc-flav-name{font-family:var(--font-display);font-weight:800;text-transform:uppercase;
  font-size:clamp(2.4rem,3.6vw,3.4rem);line-height:.95;margin:8px 0 0;
  color:var(--flav-ink,#0A0B0D);transition:color .5s var(--ease)}
.bc-flav-copy{font-family:var(--font-sans);font-size:1.05rem;line-height:1.62;color:var(--fg-on-light-2);margin:18px 0 28px;max-width:42ch}
.bc-flav-tabs{display:grid;grid-template-columns:1fr 1fr;gap:10px;max-width:440px}
.bc-flav-tab{display:inline-flex;align-items:center;gap:9px;padding:13px 18px;border-radius:var(--r-pill);
  border:1px solid var(--line-100);background:#fff;cursor:pointer;font-family:var(--font-mono);
  font-size:.74rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--fg-on-light-2);
  transition:border-color .3s var(--ease),color .3s var(--ease),background .3s var(--ease)}
.bc-flav-tab .bc-flav-swatch{width:14px;height:14px;border-radius:50%;background:var(--sw)}
.bc-flav-tab.is-on{color:#fff;background:#0A0B0D;border-color:#0A0B0D}
.bc-flav-tab:hover{border-color:var(--sw)}
.bc-flav-pkg{position:absolute;right:46px;bottom:46px;height:200px;width:auto;
  filter:drop-shadow(0 26px 40px rgba(0,0,0,.2));opacity:.96;
  transition:opacity .55s var(--ease),transform .55s var(--ease)}

/* packaging development — large + lightbox */
.bc-pack{display:grid;grid-template-columns:.85fr 1.15fr;gap:54px;align-items:center}
.bc-pack-copy{max-width:46ch}
.bc-zoom{position:relative;cursor:zoom-in;border-radius:var(--r-lg);overflow:hidden;
  background:#fff;border:1px solid var(--line-100);box-shadow:var(--shadow-md);display:block;width:100%;padding:0}
.bc-zoom img{width:100%;display:block}
.bc-zoom-badge{position:absolute;right:16px;bottom:16px;display:inline-flex;align-items:center;gap:8px;
  padding:9px 14px;border-radius:var(--r-pill);background:rgba(10,11,13,.82);color:#fff;
  font-family:var(--font-mono);font-size:.66rem;font-weight:600;letter-spacing:.1em;text-transform:uppercase}
.bc-pack-label{font-family:var(--font-mono);font-size:.72rem;font-weight:600;letter-spacing:.14em;
  text-transform:uppercase;color:var(--data-500);margin-bottom:14px;display:block}

/* finished packaging — wide */
.bc-lineup{margin-top:14px}
.bc-lineup-stage{background:#fff;border-radius:var(--r-lg);padding:48px;border:1px solid var(--line-100);
  box-shadow:var(--shadow-sm);text-align:center}
.bc-lineup-stage img{width:100%;max-width:1040px;display:block;margin:0 auto}
.bc-lineup-foot{display:flex;align-items:center;justify-content:center;gap:18px;margin-top:30px}
.bc-lineup-drop{height:46px;width:auto}

/* trade show */
.bc-real{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.bc-real-media{border-radius:var(--r-lg);overflow:hidden;box-shadow:var(--shadow-md);position:relative}
.bc-real-media img{width:100%;display:block}
.bc-real-tag{position:absolute;left:18px;top:18px;padding:8px 13px;border-radius:var(--r-pill);
  background:rgba(10,11,13,.78);color:#fff;font-family:var(--font-mono);font-size:.66rem;font-weight:600;
  letter-spacing:.1em;text-transform:uppercase;backdrop-filter:blur(6px)}

/* packaging & product — dynamic toggle */
.bc-pp-tabs{display:inline-flex;gap:5px;padding:5px;background:var(--paper-2);border:1px solid var(--line-100);
  border-radius:var(--r-pill);margin-bottom:30px}
.bc-pp-tab{padding:11px 22px;border:0;background:none;border-radius:var(--r-pill);cursor:pointer;
  font-family:var(--font-mono);font-size:.74rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase;
  color:var(--fg-on-light-2);transition:background .3s var(--ease),color .3s var(--ease)}
.bc-pp-tab.is-on{background:#0A0B0D;color:#fff}
.bc-pp-stage{position:relative;background:none;border:0;box-shadow:none;border-radius:var(--r-lg);
  min-height:620px;display:flex;align-items:center;justify-content:center;padding:16px;overflow:hidden;transition:min-height .5s var(--ease)}
.bc-pp-stage.is-dieline{min-height:740px;overflow:visible}
.bc-pp-img{position:absolute;max-width:100%;max-height:600px;width:auto;object-fit:contain;opacity:0;transform:scale(.97);
  transition:opacity .55s var(--ease),transform .55s var(--ease)}
.bc-pp-img.is-on{opacity:1;transform:none}
.bc-pp-img--dieline.is-on{transform:translateY(-150px)}
.bc-pp-img--dieline{max-width:100%;max-height:860px;width:auto;height:auto}

/* ===================== FERKNOT (black) ===================== */
.bc-fk-campaign{overflow:hidden}
.bc-fk-gallery{display:grid;grid-template-columns:1fr 1fr;grid-auto-rows:300px;gap:16px}
.bc-fk-gallery figure{margin:0;border-radius:12px;overflow:hidden;background:var(--ink-800)}
.bc-fk-gallery img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .6s var(--ease)}
.bc-fk-gbtn{display:block;width:100%;height:100%;padding:0;border:0;background:none;cursor:pointer;position:relative}
.bc-fk-gbtn img{transition:transform .6s var(--ease)}
.bc-fk-gbtn:hover img{transform:scale(1.05)}
.bc-fk-gbtn-zoom{position:absolute;right:12px;bottom:12px;display:inline-flex;align-items:center;justify-content:center;
  width:34px;height:34px;border-radius:999px;background:rgba(10,11,13,.55);border:1px solid rgba(255,255,255,.22);
  backdrop-filter:blur(4px);opacity:0;transform:translateY(4px);transition:opacity .3s var(--ease),transform .3s var(--ease)}
.bc-fk-gbtn:hover .bc-fk-gbtn-zoom{opacity:1;transform:none}
.bc-fk-gallery figure:hover img{transform:scale(1.04)}
.bc-fk-g-wide{grid-column:1 / -1}
.bc-fk-g-tall{grid-row:span 2}
.bc-fk-g-a{grid-column:2}
.bc-fk-g-b{grid-column:2}
.bc-fk-logo-light{height:58px;width:auto}
.bc-fk-statement{color:#fff}
.bc-fk-top{display:grid;grid-template-columns:1fr 1.05fr;gap:60px;align-items:center}
.bc-fk-logo-dark{height:46px;width:auto;margin-top:18px;display:block}
.bc-fk-evolve.bc-fk-evolve--light{background:none;border:0;padding:8px 0}
.bc-fk-evolve--light .bc-fk-evolve-cap{color:var(--fg-on-light-3)}
.bc-fk-evolve--light .bc-fk-evolve-arrow{color:#0A0B0D}
/* reimagined paisley */
.bc-fkp-grid{position:relative;display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:start}
.bc-fkp-tile{width:132px;height:132px;margin:36px 0 0;border-radius:14px;overflow:hidden;background:#fff;\n  box-shadow:0 20px 50px rgba(0,0,0,.5);border:1px solid rgba(255,255,255,.14)}
.bc-fkp-tile img{width:100%;height:100%;object-fit:cover;display:block}
.bc-fkp-vis{position:relative;display:flex;align-items:center;justify-content:center}
.bc-fkp-product{width:100%;max-width:460px;border-radius:16px;object-fit:cover;
  box-shadow:0 30px 60px rgba(0,0,0,.55)}
.bc-fkp-copy .bc-fk-paisley-statement{margin-top:14px}
.bc-fkp-copy{margin-top:-7px}
.bc-fkp-copy .ds-eyebrow{line-height:1}
.bc-fk-concept{display:grid;grid-template-columns:.9fr 1.1fr;gap:56px;align-items:center}
.bc-fk-concept-media{background:#fff;border-radius:var(--r-lg);padding:40px;display:flex;
  align-items:center;justify-content:center;position:relative;min-height:340px}
.bc-fk-concept-media img{max-height:300px;width:auto;max-width:100%}
.bc-fk-process-tag{position:absolute;left:18px;top:18px;padding:7px 12px;border-radius:var(--r-pill);
  background:#0A0B0D;color:#fff;font-family:var(--font-mono);font-size:.64rem;font-weight:600;
  letter-spacing:.12em;text-transform:uppercase}
/* refined identity progression */
.bc-fk-evolve{display:grid;grid-template-columns:1fr auto 1fr;gap:32px;align-items:start;
  background:var(--ink-850);border:1px solid rgba(255,255,255,.08);
  border-radius:var(--r-lg);padding:48px 40px}
.bc-fk-evolve-cell{display:flex;flex-direction:column;align-items:center;text-align:center}
/* Issue 262: equal VISIBLE artwork height. Both logos sit in a fixed 200px box, top-aligned and
   clipped. The refined logo (no intrinsic whitespace) fills it exactly. The early concept asset is
   only 79% content (≈21% whitespace top+bottom), so its image is scaled up to 253px and nudged up
   37px so its visible artwork spans the same 200px top-to-bottom — no stretch/distortion (height +
   width:auto keep its proportions). Captions then share one baseline; the arrow centres on the box. */
.bc-fk-evolve-box{height:180px;display:flex;align-items:flex-start;justify-content:center;overflow:hidden}
/* max-width:none so the height-driven scale always preserves each logo's aspect ratio (no squish);
   the chosen 180px visible height keeps both logos' widths (≈223–226px) comfortably inside the
   artwork columns, so nothing is clipped either. */
.bc-fk-evolve-box img{width:auto;max-width:none;display:block}
.bc-fk-evolve-cell--early .bc-fk-evolve-box img{filter:none;height:227px;max-height:none;transform:translateY(-33px)}
.bc-fk-evolve-cell--refined .bc-fk-evolve-box img{height:180px;max-height:none}
.bc-fk-evolve-cap{font-family:var(--font-mono);font-size:.68rem;font-weight:600;letter-spacing:.14em;
  text-transform:uppercase;color:var(--fg-on-dark-3);margin-top:22px;display:block}
.bc-fk-evolve-arrow{height:180px;display:flex;align-items:center;justify-content:center;color:#fff;opacity:.5}
/* paisley immersive */
.bc-fk-paisley{position:relative;padding:128px 0;overflow:hidden;background:#000}
.bc-fk-paisley-bg{position:absolute;inset:0;background-repeat:repeat;background-size:225px auto;opacity:.3}
.bc-fk-paisley-veil{position:absolute;inset:0;background:radial-gradient(55% 75% at 50% 45%,rgba(255,0,94,.12),transparent 62%),linear-gradient(180deg,rgba(0,0,0,.66),rgba(0,0,0,.85))}
.bc-fk-paisley-in{position:relative;text-align:center;max-width:840px;margin:0 auto}
.bc-fk-paisley-tile{width:110px;height:110px;border-radius:16px;margin:0 auto 32px;
  background-size:cover;border:1px solid rgba(255,255,255,.16);box-shadow:0 20px 50px rgba(0,0,0,.6)}
.bc-fk-paisley-statement{font-family:var(--font-display);font-weight:800;text-transform:uppercase;
  color:#fff;line-height:.95;font-size:clamp(2.2rem,4.4vw,3.8rem);margin:0}
.bc-fk-paisley-statement span{display:block}
.bc-fk-paisley-statement span:first-child{color:#fff}
.bc-fk-paisley-copy{font-family:var(--font-sans);font-size:1.12rem;line-height:1.62;
  color:var(--fg-on-dark-2);max-width:56ch;margin:26px auto 0}

/* ===================== SMILE STYLIST (white) ===================== */
.bc-ss{position:relative;overflow:hidden}
.bc-ss-showcase{margin:46px 0;background:#fff;border:1px solid var(--line-100);border-radius:var(--r-lg);
  padding:96px 50px;display:flex;align-items:center;justify-content:center;box-shadow:var(--shadow-sm);position:relative;overflow:hidden}
.bc-ss-logo{position:relative;width:60%;max-width:520px;height:auto}
.bc-ss-red{color:#ED1C24;font-style:italic}
.bc-ss-tags{display:flex;flex-wrap:wrap;gap:10px;margin-top:26px}
.bc-ss-tag{font-family:var(--font-mono);font-size:.72rem;font-weight:600;letter-spacing:.08em;
  text-transform:uppercase;color:#ED1C24;border:1px solid color-mix(in srgb,#ED1C24 32%,transparent);
  padding:8px 14px;border-radius:var(--r-pill)}

/* ===================== DIGITAL PRODUCT IDENTITIES (black) ===================== */
.bc-dp-head{max-width:760px;margin-bottom:60px}
.bc-dp-grid{display:grid;grid-template-columns:1fr 1fr;gap:28px}
.bc-dp-card{position:relative;border-radius:var(--r-lg);overflow:hidden;border:1px solid rgba(255,255,255,.1);
  background:var(--ink-850);display:flex;flex-direction:column;transition:transform .4s var(--ease),border-color .4s var(--ease)}
.bc-dp-card:hover{transform:translateY(-5px);border-color:rgba(255,255,255,.2)}
/* branded hover reveal on the TLKSHOP / Fastball product cards */
.bc-dp-case .d-case-img{position:relative}
.bc-dp-reveal{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;
  background:linear-gradient(158deg,#30343b 0%,#212429 52%,#191b1f 100%);
  opacity:0;transition:opacity .45s var(--ease);pointer-events:none}
.bc-dp-reveal::before{content:"";position:absolute;left:50%;top:50%;width:150%;height:150%;
  transform:translate(-50%,-50%);
  background:radial-gradient(ellipse 44% 40% at 50% 50%,rgba(255,255,255,.12) 0%,rgba(255,255,255,.05) 36%,rgba(255,255,255,0) 68%)}
.bc-dp-reveal .bc-dp-reveal-logo{position:relative;width:auto;height:auto;max-width:52%;max-height:30%;object-fit:contain;
  transform:translateY(8px) scale(.96);transition:transform .5s var(--ease);filter:drop-shadow(0 14px 30px rgba(0,0,0,.55))}
.bc-dp-case:hover .bc-dp-reveal{opacity:1}
.bc-dp-case:hover .bc-dp-reveal-logo{transform:none}
.bc-dp-logowrap{display:flex;align-items:center;justify-content:center;padding:60px 40px;min-height:210px;
  border-bottom:1px solid rgba(255,255,255,.08)}
.bc-dp-card--tlk .bc-dp-logowrap{background:radial-gradient(90% 110% at 50% 0%,rgba(255,90,30,.16),transparent 62%),radial-gradient(90% 110% at 50% 100%,rgba(180,60,220,.16),transparent 62%)}
.bc-dp-card--fb .bc-dp-logowrap{background:radial-gradient(90% 110% at 50% 0%,rgba(255,138,30,.18),transparent 62%),radial-gradient(90% 110% at 50% 100%,rgba(255,80,60,.10),transparent 62%)}
.bc-dp-logo{height:40px;width:auto;max-width:78%}
.bc-dp-body{padding:32px 34px 34px}
.bc-dp-eyebrow{font-family:var(--font-mono);font-size:.72rem;font-weight:600;letter-spacing:.14em;
  text-transform:uppercase;color:var(--fg-on-dark-3);margin:0 0 12px}
.bc-dp-copy{font-family:var(--font-sans);font-size:1.04rem;line-height:1.6;color:var(--fg-on-dark-2);margin:0}
.bc-dp-meta{display:flex;gap:8px;flex-wrap:wrap;margin-top:22px}
.bc-dp-chip{font-family:var(--font-mono);font-size:.66rem;font-weight:600;letter-spacing:.08em;
  text-transform:uppercase;color:var(--fg-on-dark-2);border:1px solid rgba(255,255,255,.14);
  padding:7px 12px;border-radius:var(--r-pill)}

/* ===================== CREATIVE DIRECTION + AI (white) ===================== */
.bc-cd-head{max-width:780px;margin-bottom:60px}
.bc-vid-grid{display:grid;grid-template-columns:1fr 1fr;grid-auto-rows:1fr;gap:26px}
.bc-vid-grid>*{height:100%}
.bc-vid{position:relative;height:100%;border:0;padding:0;cursor:pointer;text-align:left;border-radius:var(--r-lg);
  overflow:hidden;background:#0A0B0D;box-shadow:var(--shadow-md);display:flex;flex-direction:column;
  transition:transform .4s var(--ease),box-shadow .4s var(--ease)}
.bc-vid:hover{transform:translateY(-6px);box-shadow:0 30px 60px -28px rgba(0,0,0,.5)}
.bc-vid-frame{position:relative;aspect-ratio:16/9;overflow:hidden}
.bc-vid-frame img{width:100%;height:100%;object-fit:cover;transition:transform .6s var(--ease)}
.bc-vid:hover .bc-vid-frame img{transform:scale(1.05)}
.bc-vid-play{position:absolute;left:24px;bottom:24px;width:58px;height:58px;border-radius:50%;
  background:rgba(255,255,255,.16);border:1.5px solid rgba(255,255,255,.5);backdrop-filter:blur(6px);
  display:flex;align-items:center;justify-content:center;transition:background .3s var(--ease),transform .3s var(--ease)}
.bc-vid:hover .bc-vid-play{background:var(--pink-500);border-color:var(--pink-500);transform:scale(1.06)}
.bc-vid-ai{position:absolute;right:18px;top:18px;display:inline-flex;align-items:center;gap:7px;
  padding:7px 12px;border-radius:var(--r-pill);background:rgba(131,53,193,.92);color:#fff;
  font-family:var(--font-mono);font-size:.64rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase}
.bc-vid-ai i{width:5px;height:5px;border-radius:50%;background:#fff}
.bc-vid-body{padding:22px 24px 26px;flex:1}
.bc-vid-brand{font-family:var(--font-display);font-weight:800;text-transform:uppercase;
  font-size:1.5rem;line-height:1;color:#fff;margin:0}
.bc-vid-t{font-family:var(--font-mono);font-size:.72rem;font-weight:500;letter-spacing:.1em;
  text-transform:uppercase;color:var(--data-500);margin:8px 0 12px}
.bc-vid-d{font-family:var(--font-sans);font-size:.96rem;line-height:1.55;color:var(--fg-on-dark-2);margin:0}

/* production system path */
.bc-prod{margin-top:68px;border-top:1px solid var(--line-100);padding-top:54px}
.bc-prod-h{font-family:var(--font-mono);font-size:.78rem;font-weight:600;letter-spacing:.14em;
  text-transform:uppercase;color:var(--fg-on-light-3);margin:0 0 36px;text-align:center}
.bc-prod-track{display:flex;align-items:stretch;gap:0;flex-wrap:wrap;justify-content:center}
.bc-prod-step{position:relative;flex:1;min-width:140px;display:flex;flex-direction:column;align-items:center;
  text-align:center;padding:0 10px}
.bc-prod-step::after{content:"";position:absolute;top:27px;left:50%;width:100%;height:2px;
  background:linear-gradient(90deg,var(--line-100),var(--line-100));z-index:0}
.bc-prod-step:last-child::after{display:none}
.bc-prod-dot{position:relative;z-index:1;width:54px;height:54px;border-radius:50%;background:#fff;
  border:1.5px solid var(--line-100);display:flex;align-items:center;justify-content:center;margin-bottom:16px;
  box-shadow:var(--shadow-sm);transition:border-color .3s var(--ease),transform .3s var(--ease)}
.bc-prod-step:hover .bc-prod-dot{border-color:var(--pink-500);transform:translateY(-3px)}
.bc-prod-n{font-family:var(--font-mono);font-size:.64rem;font-weight:600;letter-spacing:.1em;color:var(--fg-on-light-3);margin-bottom:5px}
.bc-prod-k{font-family:var(--font-sans);font-weight:600;font-size:.9rem;color:var(--fg-on-light);line-height:1.25;max-width:14ch}

/* ===================== BRAND-BUILDING PROCESS (black) ===================== */
.bc-proc-head{text-align:center;max-width:760px;margin:0 auto 70px}
.bc-proc-grid{position:relative;display:grid;grid-template-columns:repeat(3,1fr);grid-auto-rows:1fr;gap:24px}
.bc-proc-grid>*{height:100%}
.bc-proc-step{position:relative;height:100%;background:linear-gradient(180deg,var(--ink-800),var(--ink-850));
  border:1px solid rgba(255,255,255,.08);border-radius:var(--r-md);padding:34px 30px;overflow:hidden;
  transition:transform .4s var(--ease),border-color .4s var(--ease)}
.bc-proc-step:hover{transform:translateY(-6px);border-color:color-mix(in srgb,var(--acc) 50%,transparent)}
.bc-proc-bignum{font-family:var(--font-display);font-weight:800;font-size:3.2rem;line-height:.8;
  color:transparent;-webkit-text-stroke:1.2px color-mix(in srgb,var(--acc) 80%,transparent);margin-bottom:18px}
.bc-proc-t{font-family:var(--font-display);font-weight:800;text-transform:uppercase;font-size:1.6rem;
  color:#fff;margin:0 0 10px;letter-spacing:.01em}
.bc-proc-d{font-family:var(--font-sans);font-size:.98rem;line-height:1.6;color:var(--fg-on-dark-2);margin:0}
.bc-proc-bar{position:absolute;left:0;right:0;bottom:0;height:3px;background:var(--acc);transform:scaleX(0);
  transform-origin:left;transition:transform .4s var(--ease)}
.bc-proc-step:hover .bc-proc-bar{transform:scaleX(1)}

/* ===================== FINAL CTA ===================== */
.bc-final{position:relative;overflow:hidden;text-align:center;padding:140px 0}
.bc-final-glow{position:absolute;inset:0;pointer-events:none;
  background:radial-gradient(50% 60% at 50% 40%,rgba(255,0,94,.18),transparent 70%)}
.bc-final-h{font-family:var(--font-display);font-weight:800;text-transform:uppercase;color:#fff;
  line-height:.92;font-size:clamp(3rem,6.5vw,6rem);margin:14px 0 0}
.bc-final-sub{font-family:var(--font-sans);font-size:1.16rem;line-height:1.6;color:var(--fg-on-dark-2);
  max-width:56ch;margin:24px auto 0}
.bc-final-cta{display:flex;justify-content:center;flex-wrap:wrap;gap:14px;margin-top:38px}

/* Bright-green primary CTA — unmistakable, clearly a button */
.ds-btn--cta-green{
  background:#19E27D;color:#04130B;border:none;font-weight:800;
  letter-spacing:.01em;font-size:1.04rem;padding:1.1875rem 2.125rem;border-radius:62.4375rem;
  box-shadow:0 10px 30px -6px rgba(25,226,125,.55),0 2px 0 0 rgba(0,0,0,.06) inset;
  transition:transform .18s ease,box-shadow .18s ease,background .18s ease}
.ds-btn--cta-green svg{stroke:#04130B}
.ds-btn--cta-green:hover{
  background:#27F58C;transform:translateY(-2px);
  box-shadow:0 16px 40px -6px rgba(25,226,125,.7),0 2px 0 0 rgba(0,0,0,.06) inset}
.ds-btn--cta-green:active{transform:translateY(0)}

/* ===================== LIGHTBOX (video + image) ===================== */
.bc-lb-overlay{position:fixed;inset:0;z-index:9000;background:rgba(5,6,8,.92);backdrop-filter:blur(8px);
  display:flex;align-items:center;justify-content:center;padding:40px;
  animation:bcFade .25s var(--ease)}
@keyframes bcFade{from{opacity:0}to{opacity:1}}
.bc-lb{position:relative;width:100%;max-width:1100px;animation:bcRise .3s var(--ease)}
@keyframes bcRise{from{opacity:0;transform:translateY(16px)}to{opacity:1;transform:none}}
.bc-lb-x{position:fixed;top:24px;right:24px;z-index:9500;width:46px;height:46px;border-radius:50%;
  background:rgba(255,255,255,.12);border:1px solid rgba(255,255,255,.24);color:#fff;cursor:pointer;
  display:flex;align-items:center;justify-content:center;transition:background .25s var(--ease)}
.bc-lb-x:hover{background:var(--pink-500);border-color:var(--pink-500)}
.bc-lb-video{position:relative;width:100%;aspect-ratio:16/9;border-radius:14px;overflow:hidden;
  background:#000;box-shadow:0 40px 90px rgba(0,0,0,.6)}
.bc-lb-video iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.bc-lb-cap{display:flex;align-items:baseline;gap:14px;margin-top:18px;color:#fff;flex-wrap:wrap}
.bc-lb-cap-brand{font-family:var(--font-display);font-weight:800;text-transform:uppercase;font-size:1.3rem}
.bc-lb-cap-t{font-family:var(--font-mono);font-size:.74rem;letter-spacing:.1em;text-transform:uppercase;color:var(--data-500)}
.bc-lb-imgwrap{max-height:86vh;display:flex;align-items:center;justify-content:center}
.bc-lb-imgwrap img{max-width:100%;max-height:86vh;width:auto;height:auto;object-fit:contain;border-radius:10px;display:block}

/* ============================================================
   MOBILE (bcm-*)
   ============================================================ */
.bcm-root{background:var(--ink-900);min-height:100%}
.bcm-sec{position:relative;padding:2.875rem 1.375rem}
/* Issue 241D: cut the gap before "PACKAGING & PRODUCT / From dieline to shelf" ~48% (flavour
   section bottom + packaging section top drop from 2.875rem each to 1.5rem each), all widths. */
.bcm-sec--flav{padding-bottom:1.5rem}
.bcm-sec--pack{padding-top:1.5rem}
/* Issue 242B: FERKNOT campaign-world body copy modestly larger (1.02 -> 1.12rem), scoped to this
   section so other dark ledes are untouched. Copy, colour, weight, alignment and the image grid below
   are unchanged. The two-line heading break is forced in the JSX (242A). */
.bcm-sec--fkcamp .bcm-lede{font-size:1.12rem}
/* Issue 244B: Product Identities intro modestly larger (1.02 -> 1.12rem), scoped to this section. */
.bcm-sec--prodid .bcm-lede{font-size:1.12rem}
.bcm-dark{background:var(--ink-900);color:#fff}
.bcm-white{background:#fff;color:var(--fg-on-light)}
.bcm-paper{background:var(--paper-2);color:var(--fg-on-light)}
.bcm-h{font-family:var(--font-display);font-weight:800;text-transform:uppercase;line-height:.92;
  font-size:clamp(2.1rem,9vw,2.9rem);margin:0;letter-spacing:-0.01em}
.bcm-lede{font-family:var(--font-sans);font-size:1.02rem;line-height:1.6;margin:0.875rem 0 0}
.bcm-lede--dark{color:var(--fg-on-dark-2)}
.bcm-lede--light{color:var(--fg-on-light-2)}
.bcm-statement{font-family:var(--font-accent);font-style:italic;font-weight:500;font-size:1.5rem;line-height:1.18;margin:1.125rem 0 0}

/* mobile hero */
/* Issue 238A: opening hero content is LEFT aligned (was centered) to match the other mobile
   case-study heroes. The image card (margin:auto, width:100%) and the ROLE/SCOPE detail rows
   (own text-align) are unaffected; only the title / statement / body follow this. */
.bcm-hero{position:relative;background:var(--ink-900);overflow:hidden;padding:1.125rem 1.375rem 3.375rem;text-align:left}
.bcm-hero-glow{position:absolute;inset:0;pointer-events:none;
  background:radial-gradient(60% 34% at 56% 7%,rgba(255,102,0,.22),transparent 68%),
  radial-gradient(60% 40% at 18% 82%,rgba(131,53,193,.2),transparent 72%)}
/* Issue 246C/E: the top case-study header row is normalised to the shared mobile case-study treatment
   (.lv3m-hero-top / .lv3m-back): left-aligned (was centred), Back button 2.375 -> 2.75rem with the
   shared translucent-white fill + ink border, one clean aligned row. Back/history behaviour unchanged. */
.bcm-hero-top{position:relative;display:flex;align-items:center;justify-content:flex-start;gap:0.875rem;padding:1.75rem 0 0.5rem}
.bcm-back{width:2.75rem;height:2.75rem;border-radius:50%;background:rgba(255,255,255,.06);
  border:1px solid var(--ink-600);display:flex;align-items:center;justify-content:center;flex:none}
/* Issue 246B: category text sized to the shared case-study header (.69 -> .72rem, tracking .05em,
   centred with the dot/Back as one row). */
.bcm-hero-eb{font-family:var(--font-mono);font-size:.72rem;font-weight:600;letter-spacing:.05em;line-height:1.15;
  text-transform:uppercase;color:#fff;display:inline-flex;align-items:center;gap:0.625rem;flex:none;max-width:17.5rem;text-align:left}
.bcm-hero-art{position:relative;width:100%;aspect-ratio:3/4;max-height:62vh;margin:0.25rem auto 0.125rem;border-radius:1.375rem;overflow:hidden;
  background:linear-gradient(155deg,#16181d,#0b0c10);
  box-shadow:0 40px 80px -34px rgba(0,0,0,.85)}
.bcm-hero-shot{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;
  transform:scale(1.04);transition:opacity 1.1s var(--ease),transform 7s linear}
.bcm-hero-shot.is-on{opacity:1;transform:scale(1)}
.bcm-hero-art-grad{position:absolute;inset:0;pointer-events:none;
  background:linear-gradient(0deg,rgba(8,9,11,.55) 0%,rgba(8,9,11,0) 34%)}
.bcm-hero-badge{position:absolute;left:0.875rem;right:0.875rem;bottom:0.875rem;z-index:2;display:inline-flex;align-items:flex-start;gap:0.5625rem;
  padding:0.6875rem 0.9375rem;border-radius:1rem;background:rgba(10,11,13,.66);backdrop-filter:blur(8px);
  font-family:var(--font-mono);font-size:0.75rem;font-weight:600;letter-spacing:.05em;text-transform:uppercase;color:#fff;line-height:1.3}
.bcm-hero-badge i{flex:none;margin-top:0.125rem;width:0.4375rem;height:0.4375rem;border-radius:50%;background:#16d97f;box-shadow:0 0 9px 1px rgba(22,217,127,.8);animation:bcDotPulse 1.8s ease-in-out infinite}
.bcm-hero-title{font-family:var(--font-display);font-weight:800;text-transform:uppercase;color:#fff;
  line-height:.86;font-size:clamp(3.3rem,18.6vw,5.2rem);letter-spacing:-0.015em;margin:0.75rem 0 0;position:relative;text-align:left}
.bcm-hero-title span{display:block}
.bcm-hero-title span:last-child{color:transparent;-webkit-text-stroke:1.2px rgba(255,255,255,.6)}
.bcm-hero-statement{font-family:var(--font-accent);font-style:italic;font-weight:500;font-size:1.4rem;
  line-height:1.16;color:#fff;margin:1.125rem 0 0;text-align:left}
.bcm-hero-statement .l2{color:var(--pink-400)}
.bcm-hero-copy{font-family:var(--font-sans);font-size:1rem;line-height:1.58;color:var(--fg-on-dark-2);margin:1rem 0 0;text-align:left}
.bcm-hero-card{margin:1.5rem 0 0;border:1px solid rgba(255,255,255,.12);border-radius:var(--r-lg);overflow:hidden;
  background:linear-gradient(180deg,rgba(255,255,255,.05),rgba(255,255,255,.02))}
.bcm-hero-card-row{padding:0.875rem 1.125rem;border-bottom:1px solid rgba(255,255,255,.08);text-align:center}
.bcm-hero-card-row:last-child{border-bottom:0}
.bcm-hero-card-k{font-family:var(--font-mono);font-size:.64rem;font-weight:600;letter-spacing:.14em;
  text-transform:uppercase;color:#9FB4D6;display:block;margin-bottom:0.3125rem}
.bcm-hero-card-v{font-family:var(--font-sans);font-size:.95rem;line-height:1.4;color:#EDEFF3}
.bcm-hero-cta{display:flex;flex-direction:column;gap:0.75rem;margin-top:1.5rem}
.bcm-hero-cta .ds-btn{width:100%;justify-content:center}

/* mobile ticker */
.bcm-tick{background:var(--ink-850);border-top:1px solid rgba(255,255,255,.06);
  border-bottom:1px solid rgba(255,255,255,.06);overflow:hidden;padding:0.9375rem 0;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);
  mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.bcm-tick-track{display:inline-flex;white-space:nowrap;animation:bcTick 40s linear infinite}
.bcm-tick-item{font-family:var(--font-display);font-weight:700;text-transform:uppercase;font-size:1.15rem;
  color:rgba(255,255,255,.6);padding:0 1.125rem;display:inline-flex;align-items:center;gap:1.125rem}
.bcm-tick-item i{width:0.3125rem;height:0.3125rem;border-radius:50%;background:var(--craft-500)}

/* mobile section heading */
.bcm-eyebrow{font-family:var(--font-mono);font-size:.72rem;font-weight:600;letter-spacing:.14em;
  text-transform:uppercase;margin:0 0 0.75rem;display:inline-flex;align-items:center;gap:0.5rem}
.bcm-chapter-num{font-family:var(--font-mono);font-weight:700;letter-spacing:.04em}

/* mobile system list (white cards) */
#bcm-system{padding-top:36px}
/* Issue 239C: gap before the first accordion tightened ~12% (0.5625 -> 0.495rem). */
.bcm-sys-list{display:flex;flex-direction:column;gap:0.875rem;margin-top:0.495rem}
.bcm-sys-node{background:#fff;border:1px solid var(--line-100);border-left:3px solid var(--acc);
  border-radius:var(--r-md);padding:1.375rem 1.25rem;box-shadow:var(--shadow-sm)}
.bcm-sys-top{display:flex;align-items:center;gap:0.75rem;margin-bottom:0.75rem}
.bcm-sys-ic{width:2.625rem;height:2.625rem;border-radius:0.6875rem;display:flex;align-items:center;justify-content:center;
  background:color-mix(in srgb,var(--acc) 12%,var(--paper-2));flex:none}
.bcm-sys-t{font-family:var(--font-sans);font-weight:600;font-size:1.08rem;color:var(--fg-on-light);margin:0}
.bcm-sys-d{font-family:var(--font-sans);font-size:.95rem;line-height:1.55;color:var(--fg-on-light-2);margin:0}

/* mobile flavour */
/* Issue 240A: gap between the intro paragraph and the flavour image halved (1.125 -> 0.5625rem).
   Issue 240D: touch-action:pan-y delivers horizontal swipes to JS while keeping vertical page scroll. */
.bcm-flav-stage{padding:0.5rem 0;background:none;border:0;box-shadow:none;text-align:center;margin-top:0.5625rem;touch-action:pan-y}
/* Issue 240B/C: the packaging box and the flavour logo are both significantly enlarged to use more of
   the mobile space (box 21 -> 25rem; logo proportionally up THEN ~+22% more: 12.5 -> 18rem, since the
   logo read too small against the box). max-width keeps the box from overflowing width; aspect ratios,
   transparency and the paired crossfade timing are unchanged. The wrap grows to contain the larger art. */
/* Issue 241A/C + 240A: the wrap hugs the (enlarged) art so the flavour name/description/colours/
   tap-line sit directly beneath the image with the status line gone. The box/logo are absolutely
   centred, so trimming the wrap pulls the info block up without cropping the artwork. */
.bcm-flav-symbolwrap{position:relative;height:22rem;display:flex;align-items:center;justify-content:center}
.bcm-flav-glow{position:absolute;width:58%;aspect-ratio:1;border-radius:50%;pointer-events:none;
  background:radial-gradient(circle,color-mix(in srgb,var(--g) 14%,transparent),transparent 70%);filter:blur(6px)}
.bcm-flav-symbol{position:absolute;height:18rem;width:auto;max-width:100%;object-fit:contain;transition:opacity .5s var(--ease),transform .5s var(--ease);filter:none}
.bcm-flav-symbol.is-hidden{opacity:0;transform:scale(.9)}
.bcm-flav-box{position:absolute;height:25rem;width:auto;max-width:100%;object-fit:contain;opacity:0;transform:scale(.95);
  transition:opacity .5s var(--ease),transform .5s var(--ease);filter:none}
.bcm-flav-box.is-shown{opacity:1;transform:none}
/* mobile packaging toggle */
.bcm-pp-tabs{display:inline-flex;gap:0.25rem;padding:0.25rem;background:#fff;border:1px solid var(--line-100);
  border-radius:var(--r-pill);margin:1.375rem 0 1rem}
.bcm-pp-tab{padding:0.5625rem 1rem;border:0;background:none;border-radius:var(--r-pill);cursor:pointer;
  font-family:var(--font-mono);font-size:.68rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--fg-on-light-2)}
.bcm-pp-tab.is-on{background:#0A0B0D;color:#fff}
.bcm-pp-stage{position:relative;display:block;width:100%;padding:0.25rem 0.25rem;border:0;
  background:none;border-radius:var(--r-lg);min-height:auto;box-shadow:none;overflow:hidden;
  transition:height .4s var(--ease)}
.bcm-pp-stage--lineup{height:13.125rem}
.bcm-pp-stage--dieline{height:20.625rem}
.bcm-pp-img{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%) scale(.97);max-width:96%;
  width:auto;opacity:0;transition:opacity .5s var(--ease),transform .5s var(--ease)}
.bcm-pp-stage--lineup .bcm-pp-img{max-height:12.5rem}
.bcm-pp-stage--dieline .bcm-pp-img{max-height:20rem}
.bcm-pp-img.is-on{opacity:1;transform:translate(-50%,-50%)}
.bcm-flav-name{font-family:var(--font-display);font-weight:800;text-transform:uppercase;font-size:2rem;
  line-height:.96;margin:1.125rem 0 0;color:var(--flav-ink,#0A0B0D)}
.bcm-flav-index{font-family:var(--font-mono);font-size:.7rem;font-weight:600;letter-spacing:.14em;
  text-transform:uppercase;color:var(--fg-on-light-3);margin-top:0.875rem}
.bcm-flav-copy{font-family:var(--font-sans);font-size:.98rem;line-height:1.58;color:var(--fg-on-light-2);margin:0.875rem 0 0}
.bcm-flav-dots{display:flex;justify-content:center;gap:0.625rem;margin-top:1.375rem}
.bcm-flav-dot{width:0.8125rem;height:0.8125rem;border-radius:50%;background:var(--sw);opacity:.34;border:0;cursor:pointer;
  transition:opacity .3s var(--ease),transform .3s var(--ease)}
.bcm-flav-dot.is-on{opacity:1;transform:scale(1.2)}
.bcm-flav-swipe{font-family:var(--font-mono);font-size:.66rem;letter-spacing:.1em;text-transform:uppercase;
  color:var(--fg-on-light-3);margin-top:1rem}

/* mobile media */
.bcm-media{border-radius:var(--r-lg);overflow:hidden;margin-top:1.375rem;position:relative}
.bcm-media img{width:100%;display:block}
.bcm-media--white{background:#fff;border:1px solid var(--line-100)}
.bcm-zoom{position:relative;cursor:zoom-in;display:block;width:100%;padding:0;border:0;background:none}
.bcm-zoom-badge{position:absolute;right:0.75rem;bottom:0.75rem;display:inline-flex;align-items:center;gap:0.375rem;
  padding:0.5rem 0.75rem;border-radius:var(--r-pill);background:rgba(10,11,13,.82);color:#fff;
  font-family:var(--font-mono);font-size:.62rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase}
.bcm-tag{position:absolute;left:0.75rem;top:0.75rem;padding:0.4375rem 0.6875rem;border-radius:var(--r-pill);
  background:rgba(10,11,13,.8);color:#fff;font-family:var(--font-mono);font-size:.6rem;font-weight:600;
  letter-spacing:.08em;text-transform:uppercase}
.bcm-logo-dark{height:2.75rem;width:auto;margin-bottom:1.125rem}
.bcm-logo-light{height:2.625rem;width:auto;display:block;margin:0.875rem 0 0}
.bcm-opener-drops{display:flex;flex-wrap:wrap;justify-content:center;gap:1.125rem 1.375rem;margin-top:1.625rem}
/* mobile digital-product cards — tap to reveal brand, dims match desktop */
.bcm-dp-case{cursor:pointer;-webkit-tap-highlight-color:transparent}
.bcm-dp-img{position:relative;height:auto;aspect-ratio:16/10}
.bcm-dp-reveal{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;
  background:linear-gradient(158deg,#30343b 0%,#212429 52%,#191b1f 100%);
  opacity:0;transition:opacity .4s var(--ease);pointer-events:none}
.bcm-dp-reveal::before{content:"";position:absolute;left:50%;top:50%;width:150%;height:150%;transform:translate(-50%,-50%);
  background:radial-gradient(ellipse 44% 40% at 50% 50%,rgba(255,255,255,.12),rgba(255,255,255,.05) 36%,rgba(255,255,255,0) 68%)}
.bcm-dp-reveal .bcm-dp-reveal-logo{position:relative;width:auto;height:auto;max-width:56%;max-height:38%;object-fit:contain;
  filter:drop-shadow(0 12px 26px rgba(0,0,0,.55))}
.bcm-dp-case.is-on .bcm-dp-reveal{opacity:1}
.bcm-dp-tapcue{position:absolute;right:0.75rem;bottom:0.75rem;z-index:2;display:inline-flex;align-items:center;gap:0.375rem;
  font-family:var(--font-mono);font-size:.62rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:#fff;
  background:rgba(10,11,13,.6);backdrop-filter:blur(4px);border:1px solid rgba(255,255,255,.18);border-radius:62.4375rem;padding:0.3125rem 0.625rem}
.bcm-opener-drops img{height:5.375rem;width:auto;filter:drop-shadow(0 12px 22px rgba(0,0,0,.5))}
.bcm-fk-logo{height:2.875rem;width:auto}
.bcm-fk-logo-dark{width:auto;max-width:100%;height:auto;max-height:3.375rem;display:block;margin:0.375rem 0 0}
.bcm-fk-evolve.bcm-fk-evolve--light{background:none;border:0}
.bcm-fk-evolve--light .bcm-fk-evolve-cap{color:var(--fg-on-light-3)}
.bcm-fk-gallery{display:grid;grid-template-columns:1fr 1fr;gap:0.625rem;margin-top:1.125rem}
.bcm-fk-gbtn{position:relative;padding:0;border:0;background:none;cursor:pointer;border-radius:0.625rem;overflow:hidden;display:block}
.bcm-fk-gbtn:first-child{grid-column:1 / span 2}
.bcm-fk-gbtn:first-child img{height:12.5rem}
.bcm-fk-gbtn-zoom{position:absolute;right:0.5625rem;bottom:0.5625rem;display:inline-flex;align-items:center;justify-content:center;
  width:1.75rem;height:1.75rem;border-radius:62.4375rem;background:rgba(10,11,13,.55);border:1px solid rgba(255,255,255,.22);backdrop-filter:blur(4px)}

/* mobile ferknot paisley */
.bcm-fk-paisley{position:relative;overflow:hidden;background:#000;padding:3.75rem 1.375rem;text-align:center}
.bcm-fk-paisley-bg{position:absolute;inset:0;background-repeat:repeat;background-size:128px;opacity:.12}
.bcm-fk-paisley-veil{position:absolute;inset:0;background:radial-gradient(60% 70% at 50% 50%,rgba(0,0,0,.4),rgba(0,0,0,.85))}
.bcm-fk-paisley-in{position:relative}
.bcm-fk-paisley-tile{width:5.25rem;height:5.25rem;border-radius:0.875rem;margin:0 auto 1.375rem;background-size:cover;
  border:1px solid rgba(255,255,255,.16)}
.bcm-fk-paisley-statement{font-family:var(--font-display);font-weight:800;text-transform:uppercase;color:#fff;
  line-height:.96;font-size:2rem;margin:0}
.bcm-fk-paisley-statement span{display:block}
.bcm-fk-paisley-statement span:first-child{color:#fff}
.bcm-fkp-vis{position:relative;margin:1.125rem auto 0;display:flex;justify-content:center;align-items:center}
.bcm-fkp-backlight{position:absolute;width:90%;height:90%;left:5%;top:5%;pointer-events:none;
  background:radial-gradient(circle at 50% 45%,rgba(255,61,129,.34),rgba(131,53,193,.18) 52%,transparent 72%);filter:blur(26px)}
.bcm-fkp-product{position:relative;z-index:1;width:100%;max-width:26.875rem;height:auto;border-radius:1rem;
  box-shadow:0 30px 60px -28px rgba(0,0,0,.85)}
/* Issue 245C: more breathing room after the "FERKNOT PAISLEY" caption before the product image
   below (bottom margin 0.25 -> 1.1rem; modest but noticeable). */
.bcm-fkp-tile{position:relative;z-index:1;display:flex;flex-direction:column;align-items:center;gap:0.625rem;margin:1.5rem auto 1.1rem;width:max-content}
.bcm-fkp-tile img{width:6.75rem;height:6.75rem;object-fit:cover;border-radius:1rem;border:1px solid rgba(255,255,255,.18);
  box-shadow:0 16px 40px rgba(0,0,0,.5)}
/* Issue 245B: caption recoloured from grey to a lighter blue (premium, clearly stands out on the
   dark paisley background, derived from the brand blue #2D82C8). */
.bcm-fkp-tile figcaption{font-family:var(--font-mono);font-size:.6rem;font-weight:600;letter-spacing:.12em;
  text-transform:uppercase;color:#7FB2E8}
.bcm-acc-num{font-family:var(--font-display);font-weight:800;font-size:1.15rem;line-height:1}
.bcm-proc .lv3m-acc-ic{width:3.75rem;height:3.75rem}
.bcm-proc .bcm-acc-num{font-size:2.3rem}
.bcm-proc .lv3m-acc-t{font-size:2.25rem;line-height:.95}
/* process accordion sits on a BLACK section — dark theme it (not white cards) */
.bcm-proc .lv3m-acc-row{background:rgba(255,255,255,.045);border:1px solid rgba(255,255,255,.1)}
.bcm-proc .lv3m-acc-row.is-open{background:rgba(255,255,255,.07);border-color:color-mix(in srgb,var(--acc) 50%,rgba(255,255,255,.12));box-shadow:none}
.bcm-proc .lv3m-acc-t{color:#fff}
.bcm-proc .lv3m-acc-d{color:var(--fg-on-dark-2)}
.bcm-proc .lv3m-acc-ic{background:color-mix(in srgb,var(--acc) 22%,transparent)}
.bcm-fk-gallery img{width:100%;height:10rem;object-fit:cover;border-radius:0.625rem;display:block}
/* Issue 243E: tighten the space between the intro paragraph and the logo comparison (1.375 -> 0.5rem).
   243C/D: the row stays centred (justify-content:center) with the arrow between two equal flex:1 cells. */
.bcm-fk-evolve{display:flex;align-items:flex-end;justify-content:center;gap:0.5rem;margin-top:0.5rem;background:var(--ink-850);
  border:1px solid rgba(255,255,255,.08);border-radius:var(--r-lg);padding:1.5rem 0.875rem}
.bcm-fk-evolve-cell{flex:1;display:flex;flex-direction:column;align-items:center;gap:0.875rem;text-align:center}
/* Issue 243A/B: both logo boxes share one height so the EARLY / REFINED blocks align top and bottom;
   each logo fills the box height (object-fit keeps aspect, no distortion). */
.bcm-fk-evolve-box{height:9rem;display:flex;align-items:flex-end;justify-content:center}
.bcm-fk-evolve-box img{max-height:9rem;width:auto;max-width:100%;object-fit:contain}
.bcm-fk-evolve-cell--refined .bcm-fk-evolve-box img{max-height:9rem}
.bcm-fk-evolve-cap{font-family:var(--font-mono);font-size:.6rem;font-weight:600;letter-spacing:.1em;
  text-transform:uppercase;color:var(--fg-on-dark-3);display:block}
.bcm-fk-evolve-arrow{height:9rem;display:flex;align-items:center;color:#fff;opacity:.5;flex:none}

/* mobile smile stylist */
.bcm-ss-stage{position:relative;background:var(--paper-2);border:1px solid var(--line-100);border-radius:var(--r-lg);
  padding:2.75rem 1.75rem;overflow:hidden;display:flex;align-items:center;justify-content:center;margin-top:1.375rem;min-height:10.625rem;box-shadow:var(--shadow-sm)}
.bcm-ss-logo{position:relative;width:86%;max-width:18.75rem}
.bcm-ss-tags{display:flex;flex-wrap:wrap;gap:0.5rem;margin-top:1.25rem}
.bcm-ss-tag{font-family:var(--font-mono);font-size:.66rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase;
  color:#ED1C24;border:1px solid color-mix(in srgb,#ED1C24 32%,transparent);padding:0.4375rem 0.75rem;border-radius:var(--r-pill)}

/* mobile digital products */
.bcm-dp-card{position:relative;border-radius:var(--r-lg);overflow:hidden;padding:2.125rem 1.625rem;margin-top:1.125rem;
  border:1px solid rgba(255,255,255,.08)}
.bcm-dp-card--tlk{background:radial-gradient(80% 70% at 80% 0%,rgba(255,90,30,.16),transparent 60%),
  radial-gradient(70% 80% at 10% 100%,rgba(180,60,220,.18),transparent 62%),var(--ink-850)}
.bcm-dp-card--fb{background:radial-gradient(80% 70% at 80% 0%,rgba(255,138,30,.18),transparent 60%),var(--ink-850)}
.bcm-dp-logo{height:2.125rem;width:auto;margin-bottom:1.25rem}
.bcm-dp-copy{font-family:var(--font-sans);font-size:1rem;line-height:1.58;color:var(--fg-on-dark-2);margin:0}
.bcm-dp-meta{display:flex;gap:0.4375rem;flex-wrap:wrap;margin-top:1.125rem}
.bcm-dp-chip{font-family:var(--font-mono);font-size:.62rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase;
  color:var(--fg-on-dark-2);border:1px solid rgba(255,255,255,.14);padding:0.375rem 0.6875rem;border-radius:var(--r-pill)}

/* mobile videos */
.bcm-vid{position:relative;border:0;padding:0;width:100%;text-align:left;border-radius:var(--r-lg);overflow:hidden;
  background:#0A0B0D;margin-top:1.125rem;display:block}
.bcm-vid-frame{position:relative;aspect-ratio:16/9;overflow:hidden}
.bcm-vid-frame img{width:100%;height:100%;object-fit:cover}
.bcm-vid-veil{position:absolute;inset:0;background:linear-gradient(180deg,rgba(10,11,13,.05) 30%,rgba(10,11,13,.8))}
.bcm-vid-play{position:absolute;left:1.125rem;bottom:1.125rem;width:3rem;height:3rem;border-radius:50%;
  background:rgba(255,255,255,.16);border:1.5px solid rgba(255,255,255,.5);display:flex;align-items:center;justify-content:center}
.bcm-vid-ai{position:absolute;right:0.875rem;top:0.875rem;padding:0.375rem 0.6875rem;border-radius:var(--r-pill);
  background:rgba(131,53,193,.92);color:#fff;font-family:var(--font-mono);font-size:.6rem;font-weight:600;
  letter-spacing:.1em;text-transform:uppercase}
.bcm-vid-body{padding:1.125rem 1.25rem 1.375rem}
.bcm-vid-brand{font-family:var(--font-display);font-weight:800;text-transform:uppercase;font-size:1.3rem;color:#fff;margin:0}
.bcm-vid-t{font-family:var(--font-mono);font-size:.66rem;letter-spacing:.1em;text-transform:uppercase;color:var(--data-500);margin:0.375rem 0 0.625rem}
.bcm-vid-d{font-family:var(--font-sans);font-size:.92rem;line-height:1.5;color:var(--fg-on-dark-2);margin:0}

/* mobile production sequence (vertical) */
.bcm-prod{margin-top:2.125rem;display:flex;flex-direction:column;gap:0;position:relative}
.bcm-prod-step{display:flex;align-items:center;gap:1rem;position:relative;padding:0.75rem 0}
.bcm-prod-step::before{content:"";position:absolute;left:1.625rem;top:0;bottom:0;width:0.125rem;background:var(--line-100);z-index:0}
.bcm-prod-step:first-child::before{top:50%}
.bcm-prod-step:last-child::before{bottom:50%}
.bcm-prod-dot{position:relative;z-index:1;width:3.25rem;height:3.25rem;border-radius:50%;background:#fff;flex:none;
  border:1.5px solid var(--line-100);display:flex;align-items:center;justify-content:center;box-shadow:var(--shadow-sm)}
.bcm-prod-k{font-family:var(--font-sans);font-weight:600;font-size:1rem;color:var(--fg-on-light)}
.bcm-prod-n{font-family:var(--font-mono);font-size:.66rem;color:var(--fg-on-light-3);display:block;margin-bottom:0.125rem}

/* mobile process (vertical timeline) */
.bcm-proc{margin-top:1.875rem;display:flex;flex-direction:column;gap:1rem}
.bcm-proc-step{position:relative;background:linear-gradient(180deg,var(--ink-800),var(--ink-850));
  border:1px solid rgba(255,255,255,.08);border-left:3px solid var(--acc);border-radius:var(--r-md);padding:1.5rem 1.375rem}
.bcm-proc-top{display:flex;align-items:baseline;gap:0.875rem;margin-bottom:0.625rem}
.bcm-proc-n{font-family:var(--font-display);font-weight:800;font-size:2rem;line-height:.8;
  color:transparent;-webkit-text-stroke:1px var(--acc)}
.bcm-proc-t{font-family:var(--font-display);font-weight:800;text-transform:uppercase;font-size:1.5rem;color:#fff;margin:0}
.bcm-proc-d{font-family:var(--font-sans);font-size:.95rem;line-height:1.55;color:var(--fg-on-dark-2);margin:0}

/* mobile final */
.bcm-final{position:relative;overflow:hidden;text-align:center;padding:5rem 1.375rem}
.bcm-final-glow{position:absolute;inset:0;background:radial-gradient(60% 50% at 50% 40%,rgba(255,0,94,.2),transparent 70%)}
.bcm-final-h{font-family:var(--font-display);font-weight:800;text-transform:uppercase;color:#fff;line-height:.92;
  font-size:clamp(2.4rem,11vw,3.4rem);margin:0.75rem 0 0;position:relative}
.bcm-final-sub{font-family:var(--font-sans);font-size:1.04rem;line-height:1.58;color:var(--fg-on-dark-2);margin:1.125rem 0 0;position:relative}
.bcm-final-cta{display:flex;flex-direction:column;gap:0.75rem;margin-top:1.75rem;position:relative}
.bcm-final-cta .ds-btn{width:100%;justify-content:center}
.bcm-final-cta .ds-btn--cta-green{box-shadow:0 8px 20px -8px rgba(25,226,125,.5)}

/* mobile lightbox */
.bcm-lb-overlay{position:absolute;inset:0;z-index:9000;background:rgba(5,6,8,.95);
  display:flex;flex-direction:column;align-items:center;justify-content:center;padding:1.125rem;animation:bcFade .25s var(--ease)}
.bcm-lb-x{position:absolute;top:0.875rem;right:0.875rem;width:2.875rem;height:2.875rem;border-radius:50%;
  background:rgba(255,255,255,.14);border:1px solid rgba(255,255,255,.26);color:#fff;display:flex;
  align-items:center;justify-content:center;z-index:9999}
.bcm-lb-video{width:100%;aspect-ratio:16/9;border-radius:0.75rem;overflow:hidden;background:#000;position:relative}
.bcm-lb-video iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.bcm-lb-imgwrap{width:100%;max-height:86vh;display:flex;align-items:center;justify-content:center}
.bcm-lb-imgwrap img{width:100%;max-height:86vh;object-fit:contain;display:block;border-radius:0.75rem}
.bcm-lb-cap{color:#fff;margin-top:0.875rem;text-align:center}
.bcm-lb-cap-brand{font-family:var(--font-display);font-weight:800;text-transform:uppercase;font-size:1.1rem}

/* ===================== SERVICE CARD / POPUP HOOKS (Branding & Creative) ===================== */
/* desktop service card actions (card index 4 only) */
.d-svc-actions{display:flex;align-items:center;gap:12px;flex-wrap:wrap;margin-top:auto;padding-top:20px}
.d-svc-viewsys{display:inline-flex;align-items:center;gap:7px;background:none;border:0;cursor:pointer;
  font-family:var(--font-mono);font-size:.72rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase;
  color:var(--fg-on-light-2);padding:0;transition:color .25s var(--ease)}
.d-svc-viewsys:hover{color:var(--ic,var(--pink-500))}
.d-svc-explore{display:inline-flex;align-items:center;gap:7px;cursor:pointer;
  font-family:var(--font-mono);font-size:.72rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase;
  color:#fff;background:#0A0B0D;border:0;border-radius:var(--r-pill);padding:10px 16px;min-height:40px;
  transition:transform .25s var(--ease),background .25s var(--ease)}
.d-svc-explore:hover{background:var(--ic,#22D67F);transform:translateY(-2px)}

/* mobile service accordion explore button */
.m-svc-acc-explore{display:inline-flex;align-items:center;gap:0.5rem;margin-top:0.75rem;cursor:pointer;
  font-family:var(--font-mono);font-size:.74rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase;
  color:#fff;background:var(--acc,#22D67F);border:0;border-radius:var(--r-pill);padding:0.75rem 1.125rem;min-height:2.75rem;width:100%;justify-content:center}

/* service popup → branding CTA */
.svcm-explore{display:flex;align-items:center;justify-content:space-between;gap:0.875rem;width:100%;margin-top:1.5rem;cursor:pointer;text-align:left;
  background:#19E27D;border:none;border-radius:0.875rem;padding:1.125rem 1.125rem 1.125rem 1.375rem;
  box-shadow:0 12px 30px -8px rgba(25,226,125,.6);
  transition:transform .2s var(--ease),box-shadow .2s var(--ease),background .2s var(--ease)}
.svcm-explore:hover{background:#27F58C;transform:translateY(-2px);box-shadow:0 18px 42px -8px rgba(25,226,125,.75)}
.svcm-explore:hover .svcm-explore-go{transform:translateX(3px)}
.svcm-explore:active{transform:translateY(0)}
.svcm-explore-body{display:flex;flex-direction:column;gap:0.3125rem}
.svcm-explore-t{display:inline-flex;align-items:center;gap:0.5625rem;font-family:var(--font-mono);font-size:.92rem;
  font-weight:800;letter-spacing:.06em;text-transform:uppercase;color:#04130B}
.svcm-explore-t svg{color:#04130B}
.svcm-explore-s{font-family:var(--font-sans);font-size:.9rem;line-height:1.45;color:rgba(4,19,11,.72)}
.svcm-explore-go{flex:none;display:inline-flex;align-items:center;justify-content:center;
  width:3rem;height:3rem;border-radius:50%;background:#04130B;color:#19E27D;
  box-shadow:0 6px 16px -4px rgba(4,19,11,.5);transition:transform .2s var(--ease)}
.svcm-overlay--m .svcm-explore{padding:1rem 1rem 1rem 1.25rem}
.svcm-overlay--m .svcm-explore-t{font-size:1rem}
.svcm-overlay--m .svcm-explore-s{font-size:1rem;color:rgba(4,19,11,.72)}
.svcm-overlay--m .svcm-explore-go{width:2.75rem;height:2.75rem}

/* reduced motion */
@media (prefers-reduced-motion: reduce){
  .bc-tick-track,.bcm-tick-track,.bc-hero-drop,.bc-dp-card.is-spin .bc-dp-icon-bg{animation:none}
}

/* ===================== SYSTEM / PROCESS CARD → MODAL TRIGGERS ===================== */
.bc-sys-node.is-clickable,.bc-proc-step.is-clickable{cursor:pointer}
.bc-sys-node.is-clickable:focus-visible,.bc-proc-step.is-clickable:focus-visible{outline:2px solid var(--acc);outline-offset:3px}
.bc-node-more{display:inline-flex;align-items:center;gap:6px;margin-top:18px;
  font-family:var(--font-mono);font-size:.72rem;font-weight:600;letter-spacing:.1em;text-transform:uppercase;
  color:var(--acc);opacity:0;transform:translateY(4px);transition:opacity .35s var(--ease),transform .35s var(--ease)}
.bc-sys-node.is-clickable:hover .bc-node-more,.bc-sys-node.is-clickable:focus-visible .bc-node-more,
.bc-proc-step.is-clickable:hover .bc-node-more,.bc-proc-step.is-clickable:focus-visible .bc-node-more{opacity:1;transform:none}
.bc-proc-step .bc-node-more{position:relative;z-index:1}
/* mobile card-buttons */
.bcm-card-btn{appearance:none;-webkit-appearance:none;font:inherit;color:inherit;width:100%;text-align:left;
  cursor:pointer;display:block;-webkit-tap-highlight-color:transparent}
.bcm-card-btn:active{transform:scale(.99)}
.bcm-card-more{display:flex;align-items:center;gap:0.375rem;margin-top:0.875rem;
  font-family:var(--font-mono);font-size:.66rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--acc)}
/* brand modal — thin accent border to match the established premium modal */
.svcm.svcm--brand{border:1px solid color-mix(in srgb,var(--acc) 40%,transparent)}

/* ============================================================
   PACKAGE 5 — BRANDING & CREATIVE MOBILE AUDIT (Issues 42–53)
   Mobile-only (bcm-*) refinements. Appended last so equal-specificity
   rules override the base mobile block above; desktop (bc-*) untouched.
   ============================================================ */

/* --- Issue 42: normalize hero card proportion + one-line pill --- */
.bcm-hero-art{aspect-ratio:4/5;max-width:19rem;max-height:50vh;margin:0.25rem auto 0.5rem}
.bcm-hero-badge{font-size:0.59rem;letter-spacing:.01em;gap:0.4375rem;padding:0.5625rem 0.6875rem;line-height:1.32}

/* --- Issue 43: hero heading +20%, tagline + intro larger --- */
.bcm-hero-title{font-size:clamp(3.6rem,19.6vw,5.8rem);letter-spacing:-0.02em}
.bcm-hero-statement{font-size:1.7rem;line-height:1.14}
.bcm-hero-copy{font-size:1.1rem;line-height:1.56}

/* --- Issue 43: left-aligned stacked hero details (icon + label + value + divider) --- */
.bcm-hero-details{margin:1.625rem 0 0;display:flex;flex-direction:column;text-align:left}
.bcm-hero-detail{display:flex;align-items:flex-start;gap:0.9375rem;padding:1.0625rem 0.25rem;
  border-bottom:1px solid rgba(255,255,255,.1)}
.bcm-hero-detail:first-child{border-top:1px solid rgba(255,255,255,.1)}
.bcm-hero-detail-ic{flex:none;width:3rem;height:3rem;border-radius:50%;display:flex;align-items:center;justify-content:center;
  background:color-mix(in srgb,var(--acc) 16%,transparent);
  border:1px solid color-mix(in srgb,var(--acc) 40%,transparent)}
.bcm-hero-detail-body{display:flex;flex-direction:column;gap:0.3125rem;padding-top:0.0625rem}
.bcm-hero-detail-k{font-family:var(--font-mono);font-size:.78rem;font-weight:600;letter-spacing:.14em;
  text-transform:uppercase;color:var(--acc)}
.bcm-hero-detail-v{font-family:var(--font-sans);font-size:1.08rem;font-weight:500;line-height:1.4;color:#EDEFF3}

/* --- Issue 44: "A brand is a system" heading ×1.5 (accented "system" set in JSX) --- */
/* Issue 239A: "A BRAND IS A SYSTEM." headline +20% (3->3.6rem, 13->15.6vw, 4.3->5.2rem);
   colour treatment, typography, wording, line structure and left alignment unchanged.
   Issue 239B: the section body ("Identity is only the beginning...") is modestly larger
   (1.02 -> 1.12rem), scoped to #bcm-system so other B&C ledes are untouched. */
.bcm-h--sys{font-size:clamp(3.6rem,15.6vw,5.2rem);letter-spacing:-0.015em}
#bcm-system .bcm-lede{font-size:1.12rem}

/* --- Issue 46: VitaminTea flavour architecture — tighten whitespace, scale up --- */
.bcm-flav-stage{margin-top:0.25rem;padding:0.25rem 0}
.bcm-flav-symbolwrap{height:24.5rem}
.bcm-flav-symbol{height:21rem}
.bcm-flav-box{height:28rem;max-width:100%}
.bcm-flav-index{font-size:1.05rem;letter-spacing:.1em;margin-top:0.5rem}
.bcm-flav-name{font-size:2.4rem;margin-top:0.875rem}
.bcm-flav-copy{font-size:1.08rem;line-height:1.56;max-width:30ch;margin-left:auto;margin-right:auto}
.bcm-flav-dots{gap:1.125rem;margin-top:1.5rem}
.bcm-flav-dot{width:1.5rem;height:1.5rem}
.bcm-flav-dot.is-on{transform:scale(1.18)}
.bcm-flav-swipe{font-size:.76rem;margin-top:1.125rem}

/* --- Issue 47: "Packaging & product" eyebrow +15-20%, segmented control bigger --- */
.bcm-sec--pack .bcm-eyebrow{font-size:.85rem}
.bcm-sec--pack .bcm-pp-tab{font-size:.78rem;padding:0.625rem 1.125rem}

/* --- Issue 49: from sketch to signature — match heights, bottom-align, centre --- */
.bcm-fk-evolve{align-items:flex-end;justify-content:center}
.bcm-fk-evolve-box{align-items:flex-end}
/* Issue 243A: the Early Concept logo was too small (7rem) vs the Refined Signature — enlarged to fill
   the shared 9rem box so the two read at a balanced size, bottom-aligned, artwork preserved. */
.bcm-fk-evolve-cell--early .bcm-fk-evolve-box img{height:9rem;max-height:9rem;width:auto;object-fit:contain}

/* --- Issue 50: signature paisley — label +25%, copy + tile + caption larger --- */
.bcm-fk-paisley .bcm-eyebrow{font-size:.9rem}
.bcm-fk-paisley .bcm-lede{font-size:1.12rem;line-height:1.6}
.bcm-fkp-tile img{width:10rem;height:10rem}
.bcm-fkp-tile figcaption{font-size:.72rem}

/* --- Issue 51: product identities — bigger body + readable, consistent pills --- */
.bcm-dp-case .m-case-tag{font-size:.8rem;letter-spacing:.1em}
.bcm-dp-case .m-case-d{font-size:1.12rem;line-height:1.6}
.bcm-dp-case .m-case-chips{gap:0.5625rem;margin-top:0.25rem}
.bcm-dp-case .m-case-chips .d-chip{font-size:.8rem;letter-spacing:.08em;padding:0.5rem 0.9375rem;line-height:1.15}

/* --- Issue 52: creative direction — eyebrow/title/intro larger; flat video cards --- */
.bcm-sec--cd .bcm-eyebrow{font-size:.83rem}
.bcm-h--cd{font-size:clamp(2.4rem,10.3vw,3.3rem)}
.bcm-sec--cd .bcm-lede{font-size:1.1rem}
.bcm-vid-veil{display:none}
.bcm-vid-brand{font-size:1.7rem;line-height:1.05}
.bcm-vid-t{font-size:.99rem;letter-spacing:.08em;margin:0.5rem 0 0.625rem}

/* --- Issue 53: process — eyebrow +10%, expanded copy larger (VIEW STEP unchanged) --- */
.bcm-sec--proc .bcm-eyebrow{font-size:.79rem}
.bcm-proc .lv3m-acc-d{font-size:1.02rem;line-height:1.6}

/* --- Issues 44/45/53: brand system/process popup diagram containment (mobile) ---
   The shared mobile modal forces .svcm-node to 1.05rem; inside the 640-unit
   diagram viewBox that magnifies long left-side labels (e.g. "GRAPHIC LANGUAGE",
   "CREATIVE DIRECTION") until they overflow the converge diagram's left margin.
   Scope a smaller, still-legible node/axis size to the brand popups only so every
   diagram stays fully contained — desktop and other modals untouched. --- */
.svcm-overlay--m .svcm--brand .svcm-node{font-size:0.8rem !important}
.svcm-overlay--m .svcm--brand .svcm-axis{font-size:0.72rem !important}